“O’vation ART as part of the O’MAGE group of companies, is an all girl organization focusing on the most important element of a corporate event – the audience.
An event is nothing without an AUDIENCE, you can have the glitz the glamour, lights and the action but if the right mix of guests are not there to experience it - what is the use.
We treat the audience like guests you would invite to your own dinner party. They have to get on. They have to be enthusiastic to come and they have to have a wonderful time when they are there.
And when they leave the event, there is so much more than just saying thank you for coming.
We have a unique business philosophy that we believe adds business intelligence to the process of inviting guests to corporate functions.
By being able to track typical success factors such as attendance levels, no-shows, repeat attendance, conversions, through exposure to many hundreds of events over many years -
we developed a toolset that significantly increases the level of success in the utilisation of the experiential medium. ‘Audience experience’ is the critical factor that ensures the overall communication or objectives are met a
nd the highest level of return is gained by talking to the right people in the correct environment. After all, it is audience reaction to the message of the communicator that is the most accurate measure of return on investment.
O’vation ART applies a strategic approach, consisting of four main deliverables – Audience Database, Audience Marketing,
Audience on-site management and Audience Community Transformation - to achieve measurable ‘Audience Experience’ success as per the objectives defined for each event,
resulting in our clients being able to demonstrate the value of the event to its top management.
“We’ve had success in telling our story to our large clients and are working hard in becoming an essential element of their marketing departments.
That’s where we see we can make a difference to our clients and in the 10 years that I have been in this business I have never been this excited as to our opportunity.”
Tel: 011 466 2213
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