Santa Shoebox Project

Date: Oct 27, 2016

Our Mission is to facilitate the giving of gifts to under-privileged children to connect people and bring joy.

Meet Irené Pieters, one of the most Inspiring Women in Charity and National Co-ordinator of the Santa Shoebox Project

Irené qualified as a Physiotherapist from the University of Stellenbosch in 1982 and went on to do an Honours degree in Sports Science under Professor Tim Noakes at the University of Cape Town in 1983. After taking an early retirement it allowed Irené to transform her passion for charity into a second career.

The Santa Shoebox Project started with 180 boxes in Cape Town in 2006. Under her leadership the project has grown in leaps and bounds, doubling its numbers every year. In the past few years the Santa Shoebox Project distributed gifts to more than 100 000 under privileged children per year across South Africa and Namibia.



“This project has restored my faith in mankind. It has made me proud to be human and what we are able to achieve when we stand together.  We get bombarded with so much negativity, but I have learned that there is so much good out there, possibly more good than bad - it just needs an outlet! I have also learned to trust the Universe. We are provided with everything that we need, sometimes before we even ask for it. This project attracts to it everything that our message is about: Kindness, Caring, Giving and Sharing.” The project is celebrating its 10 year anniversary.


Some interesting stats about the Santa Shoebox project:


The project celebrates its 10th anniversary this year.
To date, the project has managed to notch up over a half a million boxes since its inception.
 There are more than 60 satellites around South Africa and Namibia.
There yearly targets have grown in leaps and bounds – in 2007 they hoped for 600 boxes and reached 2 000. In 2010 they aimed for 25 000 boxes and reached 32 000. And in more recent years – 2014 aimed for 100 000 boxes and the project managed to add an extra 10 000 boxes to the total.
 The shoeboxes are distributed to more than 1000 recipient facilities across South Africa and Namibia
A pledge is a promise and a shoebox must include all 8 items: clothing, educational supplies, face cloth, soap, sweets, toothbrush, toothpaste and a toy.


Millions of women and children globally spend 140 million hours collecting fresh water EVERY DAY! The 90 litre Hippo Roller enables the collection of 5 times more water than a single bucket. Its solutions improve water access, food security and income generation. Donate Now…


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