...with Castle Lager and SACAB 

This time of year gets pretty hectic….a lot of parties and even more law enforcement on the road. You can't afford to even consider driving while over the limit. 

The real hero is the dude who volunteers to stay below the legal limit and drive his mates home. This festive season Castle Lager, the beer that brings friends together, is making sure that friends look out for each other. If you're that guy or girl you could win free cab rides for a YEAR.

“Every team needs a hero” is the core idea behind the Castle Lager “Designated Driver” campaign, which is aimed at promoting responsible drink driving over the festive period.

Castle Lager has partnered with taxi service, SACAB, to promote responsible behavior. The promotion will run at 80 venues around the country until the end of December 2009. 

Consumers will be encouraged to nominate themselves as designated drivers for the night to Castle Lager promoters at the various venues. Willing participants will undergo a breathalyser test when they register and another one towards the end of the evening before they go home. To encourage minimal alcohol intake during the promotion, each designated driver will be given free soft drinks.

If designated drivers are below the legal limit by the end of the evening, they will be entered into a lucky draw. Each week four designated drivers will stand a chance of winning a year’s free cab rides from SACAB. 

So take one for the team and become the designated driver for the evening and ensure your friends get home safely. Watch out for “Designated Driver” events in your area and see how it all comes together with a Castle.

5FM DJs Gareth Cliff, DJ Fresh, Sasha and Euphonik are supporting this campaign and will be driven by SACAB to all their functions and gigs during the festive season.

You can also check out http://www.castledd.mobi from your phone and call a cab directly, check out the promo calendar and download SACAB biz card to your phone.