A
special band doesn't belong to its members. It belongs to the listeners, the
fans, the nutters who inhale the music and exhale the lyrics. Dear Reader is a
special band.
Since
getting together in 2006, they've won over media, industry bigwigs and, most
importantly, the fans with rapturous live shows and a solid debut album called
The Younger.
They
met while Cheri MacNeil was studying languages and politics and Darryl Torr was
working as a sound engineer and producer. Recognising her potential, Torr,
smoothie that he is, convinced MacNeil to form a group and focus on music
full-time. Christened Harris Tweed, their dulcet folk/pop stylings were soon
wafting across the airwaves while they played big festivals like Oppikoppi and
opened for international stars like Jose Gonzales. A trip to Austin's South By Southwest festival in 2007
opened their eyes to new ways of creating and performing music. In this dusty
armpit of Texas,
the pair discovered a new drive to make it as a world-class band.
Around
this time, the name game blame started. MacNeil had found the name Harris Tweed
in a children's encyclopedia and liked it immediately. While recording The
Younger in 2006, Torr contacted the Scottish clothing company that shared the
name and secured permission to use it. Alas and alack, two years later, Torr
and Macneil received a lawyer's letter from the company demanding that they
change their name.
"Unfortunately,
the laptop that had the e-mail with their initial approval was stolen, so we
had no proof," Torr says. "It's unfortunate because we could have
established a mutually beneficial relationship. Still, I can understand their
need to protect a brand that's been around for 100 years."
They
take their new name from Charlotte Bronte's Jane Eyre. "I love the way
it's written in the first person," MacNeil explains, "and every once
in a while she addresses you with a 'dear reader'. I like that sense of
connection between reader, writer and plot. That's what we're interested in
when we're making music: connecting with the people who are listening, commiserating
with one another. We were bummed at first about the name change but we're ok
with it now. It's just business stuff. It won't affect the music we make and
that's what we care most about. It's obviously not an ideal situation, but it
did come at a weirdly appropriate time. We're releasing a new album with a new
sound, so maybe it's the right time for a new identity."
Entitled
Replace Why With Funny, the album really got rolling while MacNeil and Torr
were touring Europe late in 2007, when some
friends took them to see musical mad-scientists Menomena. "The place was
packed with people singing along to the strangest music I had ever heard,"
MacNeil says. "After that I listened to their album every single day
solidly for three months, so when we were looking for a producer I sent a
myspace message to the Menomena guys, something along the lines of 'I think you
guys are geniuses and I love your music and is there any way you'd consider
coming out to South Africa to produce our new record?' and they replied! I was
jumping around and screaming like a banshee!"
And
so it happened that Menomena's Brent Knopf stepped off the plane in Johannesburg to produce
their new album. Knopf immediately challenged MacNeil and Torr's usual
recording methods.
"We
only had two and a half weeks together, so we had to get things done quickly.
Brent and I hit it off immediately, but he and Darryl hated each other,"
MacNeil laughs.
"We
didn't hate each other," Torr disagrees. "We just had different
methods and that caused friction. I was focussed on recording the parts as
beautifully as possible while Brent was more concerned about capturing the rawness
of the emotion. But I admit that he brought out the best in us and I'd love to
work together again at some point."
Replace
Why With Funny is a departure from the pretty, but rather unadventurous songs
on The Younger. It's a heavenly rumpus of off-kilter rhythms, idiosyncratic
arrangements and choral explosions. It's got a nutty, but sweet flavour, much
like Dear Reader, themselves. The songs are filled with a tentative, bruised
optimism and crystalline melancholy, proving both ethereal and accessible at
the same time. MacNeil's voice is at its most beautiful, sounding more like
exhalation than a conscious effort.
The
glorious centerpiece The Same starts out as a plaintive lament on the
difficulties of fitting in SA ("no, I don't listen to kwaito/ wasn't born
in Soweto")
before kicking into a rapturous choral cacophony. Live favourite Great White
Bear's startling imagery is buoyed by a propulsive climax, as is the poignant
What We Wanted. Elsewhere, the rollicking Dearheart delights with its jangly
glam-stomp while The Way of the World sings about the universal struggle of
making it through one of those days. The songs are steeped in high drama and
panoramic sonic scope but hit the heart through brutally frank lyrics and
MacNeil's disarming voice.
If
everything goes according to plan, the world will soon be held captive by their
charms. They've just signed with respected indie label City Slang who will be
overseeing the European release of the album in February 2009. The label
currently boasts the talents of Arcade Fire, Broken Social Scene, Calexico,
Nada Surf, Stars, Menomena and many more.
Knopf
sent the album to the head of City Slang, Christof Ellinghaus, who fell in love
with the new record and listened to it over and over. He flew to South Africa
where he met with the band and they hit it off, deciding to work together.
Ellighaus then sent the album to Charlie Myatt of 13 Artists who will serve as
their booking agent in Europe and the UK.
"We've
got an amazing team behind us," MacNeil says. "When we were over
there in November, we were meeting all these people who work with bands we
really admire and now they're all on our team and are excited about us. I have
to pinch myself sometimes."
Dear
Reader will be touring Europe all through February in support of their new
release, and playing launch shows on home soil in Cape Town,
Durban and Johannesburg
in March. Dates to follow.
Dear Reader’s new album ‘Replace Why
With Funny’ (CDJUST277) is released in South Africa on the 2nd March.