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JOHN MAYER'S AR VIDEO

POSTED BY MELATTREE, NOVEMBER 10, 2009 03:17 PM | PERMALINK | 0 VOTES

John Mayer has always embraced new tech long before most. He's been blogging and tweeting for ages and in case you may have missed this story - he has made music and tech history as the first recording artist to release an augmented reality music video.

According to wikipedia Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. So in *english* it's could be you (real) and a virtual (video) world....together :)

This video is from Wired when they interviewed Mayer on the set during production of the augmented reality video.

The music video for “Heartbreak Warfare,” from the upcoming Battle Studies album, is now featured on John Mayer’s website. If you want to participate and be part of the video you'll need a webcam and a special marker which you can download online.