WORLD'S 1st GEO-TAGGED DOCUMENTARY FOR MOBILE LOOKS AT YOUTH CULTURE IN SOWETO

Mobile social network, The Grid, has launched Mobikasi - South Africa’s first geo-tagged documentary for cellphones, which explores youth culture in Soweto. Mobikasi utilises The Grid’s LBS (location-based service) capabilities to tag real-life physical locations and link them to relevant documentary content.

Users can explore Sowetan youth culture on their cellphones from anywhere in South Africa through The Grid’s map interface, or by physically touring the famous township and watching documentary clips on their phones at the locations where they were shot.

25 INSERTS

The location-based documentary looks at people, music, fashion, social issues and places of interest. Instead of showing the 25-minute documentary in a linear fashion from start to finish, Mobikasi splits the content up into 25 inserts of one minute each. Each one-minute clip covers a different topic that is relevant to the youth in Soweto and is geo-tagged to the location where it was shot. This means that viewers can now explore Soweto's vibrant youth culture by virtually "travelling" through a mobile streetmap of the township and stopping off at various locations to enjoy the one-minute video clips.

The first Mobikasi ‘episode’ features, among others, a street fashion crew called the Smarteez, music producers Hempza and Vikinduku, a popular hair braider named Anna and the reigning Miss Soweto, Rochelle Mothapo. Also featured are Soweto’s premier hangouts Sedibeng, Back Room and the popular Sunday buy-and-braai spot Panyaza.

HOW TO VIEW MOBIKASI

Mobikasi can be viewed on The Grid through your cellphone or through The Grid website. To get onto The Grid, SMS ‘Mobikasi’ to 33313 (SMS charged at 50c, normal VAS rates apply) or visit wap.thegrid.co.za/mobikasi on your phone.

Once on The Grid, visit the Mobikasi group to watch the documentary clips and explore the excitement of Soweto youth culture.

A promo video of Mobikasi kan be viewed here.